Environment for the cigarette and tobacco industry Essay

Environment for the cig artte and tobacco industry - Essay ExampleOne could rattling associate these with the influential marketing environment for the decline of cigarette and tobacco industry.At this moment, it would be a good point for cigarette and tobacco industry to market its offerings by emphasizing benefits. If possible, the industry must(prenominal) contest the major negative health claims against smoking. If it seems this whitethorn impossible to initiate, social appeal might break best. Cigarette and tobacco industry has no other choice but to create a refinement placing high value for smoking on a special case. For example, dynamic market segmentation may still apply for this. It might be possible to use renowned celebrities using bandwagon appeal skilful to be able to encourage certain or target market segments to smoke.The long-term prospects for the industry are those markets with substantial culture for smoking. This means it should target societies where smokin g has become essential part of living. In this case, intriguing strategy to prevent customer erosion is