Adidas Research Paper Example | Topics and Well Written Essays - 500 words

Adidas - Research composing ExampleFor instance in 2005, Adidas was the market leader in sports goods in Japan because of its strong grease image and diverse product launches in the region. Since the soccer world cup in Japan and sulphur Korea, Adidas embarked on advertising campaigns with popular sports representatives and celebrities. The brand strengthens its image through different brand evaluation that center on on customer expectations (Berger, 2008). Adidas claim its employees are essential to the companys success since achieving the goal of existence a global leader in the sporting sedulousness relies on the engagement and talents of its employees. As an employer, Adidas is conjectural to the health and safety of its employees besides, revenue for the corporation in 2009 was about 10.38 billion compared to 2008 figure of 10.80 billion. The company targets pencil lead positions in markets it competes and has 180 subsidiaries worldwide that are investment prioritised in accordance with the markets on the basis of outperform medium to long-term growth and profitable opportunities (Vicki, 2010). The Adidas group has been part of the sporting world by providing sportswear, prune as well as accessories thus, becoming a global leader in the sporting industry offering broad categories of products like bags, eyewear, watches and other assorted sporting and clothing goods.